Strategic Positioning and Branding

Strategic Positioning and Branding

Know Who You Are, What you Aspire to Become and Achieve

Whether seeking to launch a brand, advance a position, enter a new market, or reinvent your company, positioning yourself in the market with a message, brand promise and visual identity that aligns with who you are, what you aspire to become and achieve, is paramount to success.

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External Communications

External Communications

Tell Your Powerful Story

Beckerman’s media relations professionals know what makes a story compelling in a 24/7 news cycle and understand the labyrinthine world of social networks.  We skillfully establish your story and deliver it to the market with impact.

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BUILDING MARKET LEADERSHIP
AND REPUTATION THROUGH
STRATEGIC COMMUNICATIONS

  • Somerset Development

    Building Stakeholder Support to Preserve an Icon of American Architecture

    Facing considerable opposition to its proposed plan for the adaptive reuse of the iconic former Bell Labs building in Holmdel, N.J., Somerset Development, a leading developer of Traditional Neighborhood Design communities, partnered with Beckerman to execute a ...

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  • Avison Young

    Launching a New Brand in the World’s Most Competitive CRE Market

    When Avison Young, the world’s fastest-growing commercial real estate services firm, was ready to launch in the competitive New York City market in 2012, the company called on Beckerman to devise a dynamic public relations campaign that would effectively introduce ...

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  • North Jersey Arts and Science Charter Schools

    Communicating the True Value of Innovation in Education

    The North Jersey Arts and Science Charter Schools (NJASCS) is the fourth largest charter school network in New Jersey. With campuses in Garfield, Passaic, Hackensack and Paterson, NJASCS offers first-class public education to students in chronically underperforming ...

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  • First Potomac Realty Trust

    Elevating Awareness of a New Investment Strategy

    When First Potomac Realty Trust (NYSE: FPO), a Washington, D.C.-based REIT historically focused on industrial investments, decided to expand into the office sector in 2010, the company partnered with Beckerman to launch a high-level communications campaign to ...

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  • Florio Perrucci Steinhardt & Fader

    Building a Professional Legal Marketing Program for One of the Region’s Fastest Growing Firms

    Florio Perrucci Steinhardt & Fader (FPS&F) is one of the fastest growing, full-service law firms in the New Jersey/Pennsylvania market. Founded by former New Jersey Governor James Florio and Michael Perrucci, the law firm expanded quickly under the ...

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